How to Find Retail Buyers and Win Supermarket Listings

Finding retail buyers and winning supermarket listings can be a challenging but essential step for getting your products on store shelves. Here are our top tips on the process:

1. Research which retailer(s) your product is most aligned to

Before you start reaching out to Buyers, identify what retailer best suits your product and brand. They all have different objectives and shoppers so you’ll be more likely to get a listing if your product is aligned to the retailer and there’s a clear gap in their range.

2. Use a multi-channel approach to find buyers

Once you’re ready to contact retail buyers use various channels to reach out to them, including email, phone calls, and in-person meetings. Prepare a concise and compelling sales pitch highlighting the benefits of your product and how it can meet the needs of their customers. If you don’t know who the buyer is you can usually find out by searching on LinkedIn. Remember to make your communication exciting yet informative. Provide samples and demonstrations where relevant.

3. Be prepared for negotiations with buyers

Be prepared for negotiations once you’ve got the attention of the Buyers, be flexible and open to discussing pricing, promotional support, and distribution terms. Be prepared to address any concerns or objections they may have and find mutually beneficial solutions.

4. Think win-win

Offer attractive terms and incentives when launching. Consider providing introductory offers, volume discounts, and promotional support to incentivise retailers and supermarkets to list your product. This can help create a win-win situation and increase the likelihood of securing a listing.

5. Follow up with your buyer

Buyers are very busy and often looking after more than one category so be persistent and follow up; don't get discouraged by initial rejections or delays. Follow up with buyers to check on their decision-making process and provide any additional information they may require. Persistence and consistent communication can help keep your product top of mind.

6. It doesn't stop once you're listed

Once your product is listed, provide excellent customer service. Ensure you deliver exceptional customer service to build trust and maintain a positive relationship with the retailer or supermarket. Promptly address any issues or concerns they may have and be proactive in assisting with sales and marketing efforts.

Conclusion:

Remember, building relationships, offering a compelling product, and demonstrating value are crucial for finding retail buyers and winning supermarket listings. It may take time and persistence, but with a well-executed strategy, you can increase your chances of success.